Ivy Group

Hi! I am Soha El Baklawy

Hi! I am Soha El Baklawy

Founder, Businesseta

20 Reviews / 50 Sessions

I am an entrepreneur and a mentor, dedicated to empowering startups and driving impactful social change globally. As an entrepreneur and the visionary behind Businessita, I often faced decision fatigue during my journey. This inspiration led me to mentorship, aspiring to simplify choices for fellow entrepreneurs on their journey.


English, Arabic

Time Available

30 Minutes

Next Availability

14th Dec, 2023

$ 12.5 / 30 Min
$ 12.5/30 Min

20 Reviews / 50 Sessions

About Me

A dynamic individual with over 22 years of professional experience. Armed with a Cardiff master’s in business Strategies and a Doctorate in Entrepreneurship specializing in Women in Social Entrepreneurship, she is passionate about driving meaningful change.

Soha is the founder of Businessita, a startup venture where she practices what she preaches in the entrepreneurial ecosystem. Believing in the power of diversity, she empowers women to excel in the workplace, leveraging their unique strengths.

Her notable achievement includes the development of the “Social Business Canvas,” seamlessly integrating Sustainable Development Goals into everyday business processes. This innovative approach simplifies social impact measurement, freeing social entrepreneurs to focus on their mission independently.

Soha is internationally recognized, having received multiple awards and being honored as one of the top 50 influential women in her field. As a mentor, trainer, and strategy & startup advisor, she brings a wealth of experience and accolades to inspire and empower individuals and organizations.


  • Delivered 420+ consultation hour
  • Delivered 600+ mentorship hours
  • 4 talks (Nationally and Internationally)
  • 23+ features (Nationally and Internationally)
  • 4+ jury (Nationally and internationally)
  • Mentored 150+ Entrepreneur (Nationally and Internationally)
  • Delivered 6+ Corporate Strategy and development consultations



Extensive experience in developing brand strategies for diverse industries. Ability to define brand positioning, messaging, and target audience. Skillful in creating cohesive brand identities and visual representations. Expertise in building brand awareness and differentiation in the market.


Deep understanding of the challenges and opportunities faced by women entrepreneurs. Ability to provide mentorship and guidance to empower women in business. Experience in developing strategies to leverage women's strengths and traits in the workplace. Advocate for diversity and inclusion in entrepreneurship.

Growth Marketing

Proficient in designing and implementing growth strategies for startups and businesses. Skilful in identifying market opportunities and developing expansion plans. Experience in scaling operations, entering new markets, and launching new products. Ability to analyse market trends and customer insights to drive growth.

Working Process

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Work Experience

Chapter Director
Nov, 2022 to Present
  • Building a network of events both online and offline.
  • Creating a team of dedicated volunteers to launch and operate the chapter.
  • Empowering startups through knowledge, tools, and fostering collaborative growth in a vibrant entrepreneurial community.
Startup Grind New Cairo
The International Alliance for Women
Oct, 2019 to Present
  • Media board member & VP overseeing rebranding initiatives.
  • Crafting effective marketing strategies, planning, and executing online campaigns.
  • Collaborating across teams, leveraging digital platforms for maximum campaign impact.
Board Member and VP
Businessita WE
Jan, 2018 To Present
  • Conduct thorough market research to understand audience, competitors, and trends.
  • Establish legal compliance, structure, and internal protocols for operations and finance.
  • Promote women empowerment through innovative services, community building, and global market expansion.
Healthy life Int. Company
Jan, 2012 to Jan, 2015
  • Enhanced company efficiency by restructuring protocols and financial systems.
  • Innovated product offerings through research and development, ensuring regulatory compliance.
  • Successfully rebranded the company for a new direction, resolving legal matters for a clean, compliant status.
Executive Manager

What My Mentees Says

Session with Soha was Fantastic and awesome I must commend, It was indeed a great moment where I learnt a lot more enticing means of marketing and strategies needed.

Yusuf Abdulmajeed

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Jenna Smith

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Samuel Stevens

Featured In

  • https://baladnaelyoum.com/news/603318
  • https://www.sada-elarab.com/166309
  • https://alnaasher.com/archives/83532
  • https://ahlmasrnews.com/904242